On-road test drives are the axis of most automotive events, as it is on public roads that most customers drive their cars on a common basis. At Driving Events, we manage this type of test drives from A to Z, from all logistics behind the scenes to the implementation and coordination on site. Our involvement starts during the conception phase, with our advice to the brand on the best possible locations, programme and general conditions under which the event should be held to highlight the features of each specific vehicle. The route design of the test drive — including the choice of routes and the definition of timings —, the planning of the necessary resources to carry it out — both material and human — and the execution itself are our other main involvement fields related to the test drive management.
Test Drive
Every car has a different message to deliver to the world. At Driving Events, we are experts in creating the space each new vehicle requires to communicate its own. Therefore, it is our strong belief that test drives should be the kernel of every event.
Routes Design
Routes Design
Each car is brought to the world responding to a different purpose. Only when driven on the type of roads and surfaces it was designed for will every car give out its best. This is why the choice of routes must always be perfectly aligned with the specificities of the model being presented. At Driving Events, we study each vehicle in depth to deliver the route that enhances its features and qualities the most.
Guidance
To ensure that the guests of a presentation test the cars on the selected routes and don’t get lost, they need to be given the right indications. This is why we pay special attention to guidance systems when setting up an event. For every occasion, our experts get acquainted with the navigation system of each vehicle so we can then programme the correct routes on all test drive cars. We often support GPS systems with maps, as well as with signs along the route.
Test Drive Management
Test Drive Management
On every test drive, it is very important for us to keep control of both the fleet of vehicles and the guests using it. Being able to know who drives what car at a specific moment allows us not only to better manage test drives on site but also to identify drivers whenever necessary at a further stage. Our very own RFID tracking system, through which we scan and store the data on the cloud, helps us to that purpose.
To be able to showcase all features and real capabilities of 4×4 vehicles, the right conditions need to be put in place. 4×4 tracks are the best platform to demonstrate how a car performs in some very specific situations. Building the right one for each car requires not only a very good understanding of the vehicle but also a wide experience and an excellent knowledege of 4×4 driving.
To test some vehicles in extreme conditions, a circuit that meets all safety requirements on asphalt, dirt or ice is required. At Driving Events we provide our customers with the suitable race track for each occasion, as well as with our own team of professional drivers, with extensive drive experience on all kinds of surfaces.
Gymkhanas are used to test the capabilities of a vehicle in an enclosed area. At Driving Events we specialise in designing specific gymkhanas for any model. The goal is to create a small circuit that allows to evaluate specific features and components of the car, such as the turning radius or the around-view camera.
